38th National Games Uttrakhand

The selection of the monal bird as the mascot, Mauli for the 2025 National Games is deeply rooted in its symbolism of the Himalayan region’s rich biodiversity and cultural heritage. As a native bird of the Himalayas, particularly prominent in Uttarakhand where the Games are to be held, the monal represents the unique natural beauty and diversity of the area. Its colorful plumage and majestic presence resonate with the local traditions and values, making it a fitting symbol to showcase during this prestigious sporting event.

Beyond its cultural significance, Mauli’s role as the mascot also serves to raise awareness about environmental conservation. As a species endemic to the Himalayas, the monal faces threats from habitat loss and fragmentation. By featuring it prominently as the Games’ mascot, organisers aim to highlight the importance of preserving its natural habitat and promoting sustainable practices, fostering a sense of responsibility towards protecting the region’s biodiversity for future generations.

The choice of the monal as the mascot enhances local identity and pride among residents of Uttarakhand. Recognizing Mauli as a symbol of the region instils a sense of pride in its unique natural heritage and cultural significance. By celebrating a local species, the Games not only promote regional pride but also strengthen community engagement and support for the event, fostering a stronger connection between sports, culture, and the environment.

Mauli’s vibrant colors and striking appearance make it a captivating mascot that appeals to both participants and spectators alike. Its distinctive features and association with the Himalayan ecosystem create an engaging and memorable symbol for the Games. Through Mauli as the mascot, the event organisers seek to create a lively and spirited atmosphere, encouraging enthusiasm and excitement among all involved in the National Games, from athletes to fans.

From a marketing perspective, the monal offers a unique branding opportunity for the 2025 National Games. Its distinctive visual appeal can be effectively utilised across promotional materials, merchandise, and media campaigns to establish a recognizable and cohesive identity for the event. Mauli not only reinforces the event’s theme of celebrating the Himalayan region but also helps in building anticipation and interest among a wide audience, further enhancing the Games’ visibility and impact.